07/17/2023

uPDATED

portfolio

MZ

Platinum

MZ

Who we are

MZ Platinum is a dynamic social media and creative agency, founded by three brothers - an Engineer, an Architect, and a Stylist. We unite functionality, creativity, and art direction to turn social media expectations into extraordinary realities. With a passion for innovation and a relentless pursuit of excellence, we elevate brands to new heights of sophistication and success. Join us on our transformative journey and redefine possibilities together.

Some OF our work

Posters Designs

CAT LEAPERS

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Reflective of

brand DNA

Strong | Focused | Fun | For All

Image Library

Presentations are ​communication tools that can ​be used as demonstrations, ​lectures, speeches, reports, ​and more. It is mostly ​presented before an audience.

Cards

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CAT LEAPERS

Digital ​formats

Applications

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Website

Applications

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ADDEM APP

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Find your perfect university fit

Branding ​2020

Texture

FOR USE IN BACKGROUNDS AND TEMPLATES

Library of ​Patterns

Presentations are ​communication tools that can ​be used as demonstrations, ​lectures, speeches, reports, ​and more.

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Branding Design.

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Client : BAM AGENCY. ​Date : 07 - 09 - 2022

RE-branding

BAM is a modern advertising agency founded in 2011 by Ahmed Mansour in Cairo, Egypt. The ​name was created to reflect the agency’s impact on its brands & people.

BAM’s Visual Identity was developed to display the dynamic essence of the brand & the logo ​literally verbalizes the brand name. The colors are dedicated to bursting the brand’s posi- ​tioning and reflect on its creativity, flexibility & youthfulness.

Image By

Stephany Anderson.

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Branding

Design.

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Client : MAD Studio ​Date : 28 - 02 - 2022

RE-branding

Bladesmith branded MAD’s identity from scratch, coming up with the name ‘MAD’, a sleek

name with several interpretations. MAD hits two stones by using the initials of the founder and ​the essence of the company, resulting in Mahmoud Abbas Designs – MAD. Another play on the ​name is to play on the literal meaning, where each design is unique, bold, and loud.

In addition to the naming, Bladesmith worked on developing a logo, website, applications, ​stationary, and a prominent brand identity. MAD’s logo places the name as a focal point to ​speak for the brands power. The color palette is dedicated to extravasating the brand’s ​positioning and reflecting on its elegance, sophistication, and capabilities.

We deliberately crafted a prominent brand element that takes the form of a smiley face

- gone mad. This simple approach clearly communicates the brand name, makes it more ​memorable and gives it a witty edge to serve a wider audience range. As for the brand identity, ​the Bladesmith Team was able to accurately deliver the brand’s vision through a simplistic,

yet modern, approach made to accentuate the brand’s suave approach in work and business ​across all platforms, elements, and applications.

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Client : BTS Gold

Date : 23 - 04 - 2022

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Branding Design.

Odessey.

Odyssey is the latest addition to the EG Gold chain. They have ​been leading the gold, diamond and silver market in Egypt since ​1935, aiming to penetrate and lead the antiques industry. The ​revolutionary experience they offer differentiates them amongst ​their competitors. Odyssey is not an average antiques showroom ​but rather a passage through time – a magical time travel ​experience.

Located in Egypt’s oldest and most beautiful area - Al Korba - ​Odyssey was established after the passing of Mostafa Nassar, ​father of the EG Gold chain. The journey started when his sons ​discovered his long-hidden treasures – an exquisite antique ​collection. They vowed then to keep his legacy alive allowing

others to embark on this treasurable journey that their father had ​been on for quite a long time, thus founding Odyssey.

Bladesmith’s design team created Odyssey’s identity by shedding ​light on their eloquent antiques, making Odyssey an experience ​rather than just an antique house. The logotype communicates ​Odyssey’s historical richness, elegance and sophistication while ​the use of nude colors speaks for the brand’s articulate antiquity.

A prime brand element used is the sundial, speaking loudly for

the unique historic time Odyssey lets you live in. A sundial is an ​ancient instrument that uses the sun’s movement across the sky ​and its shadow alignment with different hour-lines to tell time.

Being a sole part of the brand’s identity, the sundial poses as

a symbol of change, history and Nassar’s everlasting legacy. In

that sense, Odyssey is a wandering journey, but with the sundial, ​Odyssey is a wandering journey through time.

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Branding Design.

Client : Zilla Capital ​Date : 11 - 07 - 2021

RE-branding

Zilla Capital is a merge between two formerly individual entities serving different ​purposes in the financial and investment sector. Merged together, these two firms

have grown into one, making them the ultimate comprehensive firm for financial and ​investment needs. Their youthful edge is a catalyst instigator of their success today ​and the bright future that awaits them.

Inspired by the one of the world’s most unique flowers – the Zilla flower - the logo ​combines the letters ‘Z’ and ‘X’ to reflect on the two firms’ merge. This dynamic logo is ​optically illusive, where the eye translates the icon as an ‘Z’ up close, but when the logo ​is zoomed out it then looks like an ‘X’, mirroring the looks of a Zilla flower and signifying ​a promising merge.

The design team wanted to portray the firm’s strength and diverse range of services, ​while still highlighting a young and energetic attitude. The different shades of blue are ​purposefully incorporated – where the dark blue shade portrays trust and capabilities, ​and the lighter shade gives off a smart and youthful vibe.

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Branding Design.

Client :Planet Pharmacy ​Date : 07 - 09 - 2022

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RE-branding

We made the Full branding based on this concept, the colors are nature / earth colors where we ​were inspired from the name of the pharmacy «Planet» also the graphical elements were taking from ​the logo itself. We just changed a little bit in the logo we made the icon more friendly and welcoming. ​We also changed the Wordmark to make it more readable and to make it fit with the icon. We made ​both the icon and the word mark more rounded insted of the sharp edges. This earthy color palette ​is a perfect fit for the brand to showcase Sustainable Clinic’s principles and pillars. All colors are a ​combination of colors we find around us and bring some sort of tranquility. Mint is used to speak

for ambition, power, and nature. Pumpkin represents purity, hope and honesty. The incorporation of ​maximum yellow red is to communicate happiness, while bone and green sheen are meant to signify ​dependability. Grouped together, the brand is now representable, powerful, and ready to make a ​change. We chose to play aound with this the leaves to show the two main keywords health and ​sustainability. Also the leaves are taken from the logo but with an abstract way.

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Branding ​Design.

Client : Opex

Date : 23 - 04 - 2022

Branding

Opex is a courier service company they wanted a rebranding. They wanted the same ​colors and the same concept of the branding just a liftup.

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Image By

Stephany Anderson.

www.cindydermawanstudio.com

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Brannding ​Design.

Client : Reverie

Date : 23 - 04 - 2022

EG GOLD

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www.cindydermawanstudio.com

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Branding Design.

MZ

Fashion

Videography

MZ

Sports

Videography

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MZ

Fashion

Photography

MZ

hospitality

Photography

MZ

F&B

Photography

MZ

Sports

Photography

MZ

Sports

gRAPHIC dESIGNS

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